Northern Force Racing Back On-Line

June 16, 2006, Wingham, Ontario, Canada
Today marks the launch of the newly designed homepage for Bob Elliott and the Northern Force Racing team. The new web page, www.northernforce.com was developed by Mike Goodwin of MG Digital Media in Hamilton, Ontario. “Mike has several years of experience in new media, design and photography. His background in motor sports along with his quality work, excellent work ethic, and professionalism are a perfect fit with our teams’ philosophy,” said Team Owner Bob Elliott.

This move also signifies the beginning of a new chapter in the evolution of Northern Force Racing’s marketing strategy. Jory Elliott has been named as the teams Marketing Director and has taken on the role of preparing an unsurpassed marketing approach aimed at bringing non-traditional marketing partners into the motor sports arena. Jory brings with him more than 26 years of involvement in drag racing coupled with an honor’s diploma in business studies and an extensive background in customer service. Bob Elliott stated that, “Jory was brought into the fold early in 2005 and has since become the lead player in our marketing efforts. With his passion for the sport and firm grasp on business concepts we feel that he has all the right tools to engineer this type of marketing strategy and successfully present it to any interested parties.”

The team has also retained the services of Bruce Mehlenbacher as the Public Relations Director. “We feel that Bruce is a very integral part of our efforts due to his network of contacts and extensive background in motor sports. Bruce could be considered as one of the best PR people in North America and we believe that in order to give our future marketing partners the best possible media coverage, we need to have someone like Bruce in our organization,” stated Jory Elliott.

The Northern Force Racing team has targeted their new marketing strategy at a competition debut in the Top Fuel or Fuel Funny Car class running under the sanctioning bodies of the National Hot Rod Association and/or the International Hot Rod Association.

For more information regarding Northern Force Racing or to become a part of the Fan Community please visit the teams’ web site at www.northernforce.com.

R. Jory Elliott
Marketing Director

Tel: 519.859.5679
Email: jelliott@northernforce.com