Marketing and PR Team Expanding Their Reach

In an effort to remain one of the most talented and well rounded marketing and public relations teams in the sport, Jory Elliott and Bruce Mehlenbacher continue to pursue other opportunities while continuing to focus on the Northern Force marketing campaign.

Jory Elliott, Northern Force Racing’s Marketing Director since May of 2006, has developed a talent for writing and has been rewarded for those abilities with his work currently published through two different forms of media.

Due to his background in the sport and passion for what he does, Elliott was recommended as a candidate for the lead contributor of drag racing editorial content for Canada’s leading monthly motorsport magazine, Inside Track Motorsport News. Since accepting the lead editorial position his role has been broadened to include the development of additional advertising business dedicated to that section of the magazine.

Jory was also recognized for his online writing presence through his work with FastMachines.com and was approached by TJ Pruitt, creator of DragCoverage.com, about becoming the Managing Editor for the site. In this position Elliott heads up the sites coverage of National and International Hot Rod Association national events, as well he contributes editorial content relevant to current events taking place in the sport. “Jory has been a great addition to Drag Coverage.” says TJ Pruitt. “Since posting his first article on the site in late January we have received excellent reviews regarding his work.”

Bruce Mehlenbacher, Director of Media Relations for Northern Force, has also been busy working with several other teams over the course of the off season and at select events to start the 2007 season. Mehlenbacher’s love for the sport and his continuous desire to be involved provides him the opportunity to work with several different teams. This involvement is integral for him in maintaining his position as one of the foremost PR people in North America. “We are so lucky to have Bruce as part of our team. What he brings to the table is a wealth of knowledge and contacts that will enable us to give our sponsors first rate media coverage.” said Bob Elliott, Team Owner of Northern Force Racing. “I am lucky enough to have known Bruce for more than 25 years now and he is one of the best in the business when it comes to what he does.”

About Northern Force Racing
The Northern Force marketing effort continues with a re-focused endeavor going into the 2007 season. The team is still seeking a major corporate marketing partner that would enable them to return to competition on the biggest stage in professional drag racing.

With more than 40 years in the industry Northern Force Racing has a reputation as one of the most successful and professional teams ever to compete. Bob Elliott, current Team Owner and Founder of Northern Force Racing, is a former World Record Holder and multi-time event winner who is recognized in the Canadian Motorsport Hall of Fame.