THE #1 ACTIVATION PLATFORM IN PROFESSIONAL SPORTS

THE #1 SPORT FOR ATHLETE/SPECTATOR INTERACTION

A PROVEN STRATEGY ALREADY EMBRACED BY CORPORATE NORTH AMERICA

RANKED #1 BY SPONSORS IN "OFFERING GOOD VALUE FOR THE MONEY"

STREET & SMITHS SOURCE: SPORTS BUSINESS JOURNAL

MARKETING WITH FORCE

The world of motorsports has quickly evolved into one of the most proven, popular and cost effective ways for corporate North America to market its products or services. What we offer through our brand of motorsport is a unique yet proven marketing opportunity that when executed properly will provide a generous return on investment. Motorsports as a whole produce the most brand loyal spectators of any major league sport in North America. These brand loyal spectators are reached through our activation plan which centers on numerous interactions with the race team and its sponsor focused programs.

THE STRATEGY

Corporate branding and activation highlight the strategy with several tools playing key roles. Through merchandising, trackside corporate hospitality, driver/show car appearances, consumer promotions and communications support, we provide a full service marketing platform that is customizable to your company’s needs.

WHAT WE DELIVER

At Northern Force Racing we take pride in providing a measurable business entity. With our spectator friendly promotional platform we will generate effective marketing interactions for our marketing partners. With this strategy we are able to drive sales and build brand awareness. Northern Force Racing is intent on representing its sponsors in a professional, businesslike manner consistent with their corporate ethics.

EXPOSURE

• 36 – national events each season targeting major North American markets and attracting more than 2.5 million spectators each year
• 160 - hours of original programming on ESPN2, TSN and the SPEED Channel watched by more than 70.5 million viewers
• 70 - issues of tour specific magazines with a 755,000 bi-weekly readership base
• 2 - tour specific websites attract 760,000 visitors per month that view more than 22 million pages of content

DEMOGRAPHICS

Age

• 18-34 – 61%
• 35-54 – 30%

Income

• $30,000-$39,999 – 38%
• $40,000-$49,999 – 21%
• $20,000-$29,999 – 21%
• $50,000+ - 12%

Gender

• Male – 66%
• Female – 34%

Brand Loyalty

• Motorsports – 73%
• Major League Baseball – 38%
• National Basketball Association – 38%
• National Football League – 36%

*BRAND LOYALTY*

Motorsports fans are highly regarded as the most brand loyal of any professional sports fans. This means that among all of the major league sports in North America including the National Football League, Major League Baseball and the National Basketball Association, fans of motorsports more often than not choose to buy products or services directly related to the sport through sponsorship.

TOUR OPTIONS

Due to the popularity of drag racing, Northern Force Racing is able to offer its marketing partners a tour schedule that will reach into almost any desired market across North America.

ASSOCIATE PARTNERSHIPS

These opportunities provide you with all the benefits of putting your company’s name in front of the most brand loyal spectators in all of sports but at a lower cost to your business and its marketing budget. These partnerships also represent an opportunity for our major marketing partners to involve their corporate business partners in a program that they see value in, thus strengthening those relationships for the future.