Bob Elliott has devoted 50 years of his life towards his motorsports endeavors, all of which have culminated into his induction into the Canadian Motorsport Hall of Fame in 2011 and the Canadian Drag racing Hall of Fame in 2016. His most recent racing effort has him working alongside his son Jory and wife Gloria as they continue to campaign the famous Northern Force team. “Bogus” as he is known to many fans and competitors, earned that nickname for his uniqueness as a competitor and charisma as a media presence. Along with being inducted into the Hall of Fame, his original fire retardant racing suit, circa 1977, is on display as part of the hall's drag racing exhibit.
Bob’s career has provided several momentous occasions, however some have risen above the rest and become defining moments. His record setting performance in the Alcohol Funny Car class makes Bob stand alone as the only Canadian to have held an NHRA certified speed record in class history. Another unique career marker was his claim to being the first Canadian to own and be licensed to operate a jet turbine powered Funny Car. Bob would later pilot this car repeatedly to the quickest and fastest side by side Jet Funny Car races in history, in the process setting approximately 50 track records throughout North America. Bob also paved his way into history when he piloted his Nitro Funny Car to a birth in the elimination rounds of the U.S. Nationals, which is considered the Super Bowl of drag racing. Bob still stands as one of only a select few that has accomplished this feat with a Canadian owned and operated team. Bob has also experienced great success finding the winners circle, having led the NHRA National Championship point's standings during two separate seasons in the Alcohol Funny Car class, winning numerous divisional events along the way.
Aside from his impressive on track performances Bob was a pioneer off the track as well. He was one of the first in North America to utilize a tractor-trailer combination, which helped to increase the popularity and visibility of his race team. He also made uniforms and custom paint schemes an integral part of his teams professional appearance. Bob has always considered the spectators a priority and because of that has a devoted fan following.
Bob’s image comes not only from his record breaking performances on the track but from his likeable demeanour, intelligence and winning personality when dealing with his fans and the media. The media attention started for Bob during his days as the public address announcer at Dragway Park in Cayuga, Ontario. The reputation he earned there led to his stint as a color commentator on a nationally broadcast racing program, and as an author for several motorsports related publications. With all of the notoriety he gained, Bob came into high demand as the master of ceremonies for several charitable and motorsports related functions. He and his race cars have also secured highly touted media spots including being featured in Molson's Breweries and Sunoco Race Fuels displays at major automotive shows, earning three centerfold spreads in international racing publications as well as making appearances on both international and local television broadcasts.